Q & A

When did you know you wanted to be a fashion designer?

 

It was a continuous process more than one particular moment. I was a very calm and thoughtful child and was the happiest sitting alone in my room and drawing lines. And only lines. They fascinated me in a way that they form the basis of any shape and you have limitless opportunities to create.Through the years I started to be interested not only in drawing but also in fashion. Building the understanding of the complex interaction between a person’s conscious and if not more unconscious cognitive processes and the fashion they wear reflecting more of themselves than most would be expecting was essential for my fascination. I ended up being driven by the high impact and responsability fashion has on an individual as well as on society. By the beauty of diversity.

Please briefly tell us about your background. Who is Oskaras Povilenas?

 

Oskaras Povilenas is a direct reflection of my interpretation of human beauty and diversity with high standards in regard to quality, sustainability, ethics and individuality. I am creating every piece based on a sharp imagination of a woman’s character, including posture and the way she moves. The only aspects left blank are body shape, hair and eye colour, those are of no importance. I think of how to reflect the obvious and the more subtile characteristics of this woman in my design. The former, along with posture and movement, influences mainly the decision on cut and fabric, while the latter ones have huge impact on the details, which then directly reflect the sophistication of a woman. This is how I create an array of unique women, this is how I create beauty.

Are there particular issues within the fashion industry that concern you?

The brilliance of highlights was distracting from the challenges of the fashion industry heavily in the past decades. The pandemic came as a boon and bane. Meaning it gave us the needed time to step back and reflect where we stand, whilst being economically highly challenging. We were situated in a treadmill of quantity, growth and excellence that placed a high pressure on creativity and is its ultimate enemy. It was noticeable that quality suffered. In order to be creative it is essential to take the time to think and reflect. This was simply not possible thinking of the 4+ collections that had to be designed and produced every year. While the production slowed down, the sustainability movement accelerated this year. Before the pandemic the industry did put very little aspect to the wide range of meaning this word implies. Yet it is the future. We as an industry of visionaries are responsible to bring the future to the present.

What's the most important thing you want your potential clients to know about you?

Beauty is diversity.
Vulnerability is strength.
Please take a moment and think about those words.

What are your goals for the near future and do you have any exciting project you want to share with us?

My future visions are curated by my history, with the present being the modulator of the process. I am planning innovating design in a new way once I gathered enough resources. Many ideas are stored in my mind that wait to be finalised and transformed into exclusive designs. It might take some time, as the fashion world needs to recover from the economical downside of the pandemic but I am a very enduring person. I will always be a designer, as I simply cannot be someone else.

You wrote on your site, “When I am creating, I name the piece after a woman, a woman of my imagination.” When did this process begin? How does it influence your design?

The beauty of humans in general is diversity. And I am trying to create beauty. All of the pieces I’ve ever created have been based on a sharp imagination of a woman’s character, including posture and the way she moves. The only aspects left blank are body shape, hair, and eye colour; those are of no importance. I think of how to reflect the obvious and the more subtle characteristics of this woman in my design. The former, along with posture and movement, influences mainly the decision for cut and fabric, while the latter ones have a huge impact on the details, which then directly reflect the sophistication of a woman. This is how I create an array of unique women; this is how I create beauty.

But not all women are of my own imagination. Clients who want custom-made pieces undergo the same process. Before I start, I will make sure to know not only their style preferences but also their character, on which I will then build a reflection of their potential.

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